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Full Throttle energy drink was The Coca-Cola Company's bold move into Superbowl advertising, typically associated with Pepsi. As part of this product launch, mini-documentaries of the characters in this parade were also featured on a microsite, along with manly games & other manly content. We actually blew up a real house on this shoot, but what I find most impressive is the fact that Coke actually agreed to the LET YOUR MAN OUT tagline!