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NYX's flagship store in Union Square, New York City, is chock full of digital experiences, including ColorCast, a sculpture of 50 ipads and iphones. Using a Kinect sensor, this sculpture reads what colors a customer is wearing and surfaces content specifically in that color scheme. Users can also choose colors they would like to see featured.
The store also features a custom palette builder. After building your digital palette, LED <3s act as wayfinders for easy product location. Digital experiences for the Brush and Lash bars allow for an integrated experience. You can read a little more about it from WWD, here.
See the original digital experiences in the other NYX post below!